Experience

An expert at data retrieval and reporting on website user behaviour. I consult with colleagues and senior leaders to help them best evaluate website projects.

More widely, I provide expert advice to leadership on configuring digital analytics: ensuring data is validated and that accurate insights are drawn.

I'm also an experienced people manager, having acted as line manager to communications assistants and interns.

I've continued my personal development by learning to code.

My experience in summary

Web analytics specialist (Google Analytics, Google Tag Manager, Net Promoter Score).
User focussed.
Launched numerous digital products, including internal systems and processes.
Agile trained (and Scrum Master Certified).
Record and edit photos, videos and audio.

I can provide a more formal CV on request. Email me to ask for a copy of my CV.

User Experience (UX) Designer, General Medical Council

October 2019 – Present

Provide expert insight to the directorate leadership team on website user behaviour and analytics configuration. Consult with colleagues across the organisation on appropriate evaluation of website projects, including building data dashboards which are easy to use and interpret. Subject matter expert on Google Analytics, which collects data from 100,000s of page views per day. Conduct statistical, quantitative and qualitative analyses of website user data, and provide guidance to improve UX of the organisation’s websites. Ambassador for website analytics, producing guidance on interpreting data, and running weekly drop-in sessions for colleagues to ask any question they have about their website data. Acting as a “buddy” for new colleagues in the directorate.

Digital Content Producer, Great Ormond Street Hospital

February 2017 – March 2019

Agile Product Owner of the Great Ormond Street Hospital NHS Foundation Trust website for six months, acting as a go-between for technical and non-technical teams. Chaired regular meetings with clinical staff and conducted UX research to transform the Trust website, making it the go-to digital tool for patients and their families. Led launch of Great Ormond Street Hospital Trust Twitter channel – devised digital campaign to promote launch internally and externally, and created content aligned to organisational strategy. Digital campaign lead for pioneering research and clinical buildings – created and managed multi-platform content and utilised digital metrics to maximise audience engagement. Managed web content for the NHS Trust website. Core member of Leadership Co-Design Group, influencing positive, cultural change within the organisation by developing an idea for an internal blog to share best practice. Managed two digital interns and mentored three more.

Online Editor, Great Ormond Street Hospital Children’s Charity

November 2015 – February 2017

Scrum Master certified and member of multidisciplinary Web Development team. Regularly used digital analytics to refine digital messaging and target specific, fundraising audiences. Carried out UX research, analysed market trends and implemented findings during website update project. As a member of multidisciplinary, crisis management team, communicated on emotive subjects with sensitivity and consideration. Created videos for different audiences, one of which supported a successful application to the NIHR for £37 million of Biomedical Research Centre Funding.

Web Editor/Science Writer, The Institute of Cancer Research, London

January 2014 – October 2015

Created high quality content for the launch of an updated website. Continued curation of digital content, including patient-focussed blog posts. Edited web content for style and used digital analytics to optimise web usability. Acted as Digital Communications Manager for several months. Provided CMS training for staff. Developed text and video content for a relaunch of the institute website. Created and maintained strong relationships with key employees across the ICR to develop and gain approval for web content to tight deadlines.

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